Please ensure Javascript is enabled for purposes of website accessibility

Elon Musk Named "Technoking" of Tesla

By Lou Whiteman - Mar 15, 2021 at 10:00AM

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

And its automotive president shifts to the trucking division.

In a pair of securities filings on Monday, Tesla (TSLA 7.43%) added new titles for both CEO Elon Musk and CFO Zachary Kirkhorn, while naming president of automotive Jerome Guillen as head of the company's heavy trucking effort.

Musk's title has been changed to "Technoking of Tesla" and Kirkhorn to "Master of Coin," according to the filing, which added they would maintain their roles as CEO and CFO. The two-sentence filing neither gives an explanation for the title change nor provides any further context.

Promotional picture of Tesla semi.

Tesla's trucking division has a new president. Image source: Tesla.

Perhaps more significantly, Tesla said that effective March 11, Guillen transitioned to the role of president of Tesla Heavy Trucking. The company said that Guillen, who has "successfully overseen Tesla's vehicle programs, supply chain and service infrastructure" at automotive, would work on all aspects of the trucking effort.

Tesla does not name a replacement for Guillen, but did note the exec "contributed to the development of leaders, organizations and processes capable of continuing to direct and operate those functions for our passenger vehicle program."

The transition comes at a delicate time for Tesla, which is facing an onslaught of electric vehicle competition. Volkswagen (VWAGY 4.44%) on Monday said it plans to build six battery factories in Europe and make global investments in charging stations, part of a rapid push by incumbent manufacturers into electric vehicles.

Invest Smarter with The Motley Fool

Join Over 1 Million Premium Members Receiving…

  • New Stock Picks Each Month
  • Detailed Analysis of Companies
  • Model Portfolios
  • Live Streaming During Market Hours
  • And Much More
Get Started Now

Stocks Mentioned

Tesla, Inc. Stock Quote
Tesla, Inc.
TSLA
$707.73 (7.43%) $48.93
Volkswagen Aktiengesellschaft Stock Quote
Volkswagen Aktiengesellschaft
VWAGY
$20.75 (4.44%) $0.88

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

Related Articles

Motley Fool Returns

Motley Fool Stock Advisor

Market-beating stocks from our award-winning service.

Stock Advisor Returns
332%
 
S&P 500 Returns
118%

Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 05/26/2022.

Discounted offers are only available to new members. Stock Advisor list price is $199 per year.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.