Please ensure Javascript is enabled for purposes of website accessibility

Why Genius Brands Stock Popped Today

By Joe Tenebruso - Mar 15, 2021 at 9:15PM

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The kids' entertainment company is developing a promising new Roblox show.

What happened

Shares of Genius Brands International (GNUS 1.49%) jumped 9.5% on Monday after the children's media network announced a partnership to produce a new series based on popular game-development platform Roblox (RBLX 6.87%)

So what 

Genius Brands will work with Tankee, a leading producer of kid-safe gaming content, to create an exclusive Roblox series for its Kartoon Channel! The two companies first collaborated in 2019 to bring some of Tankee's original programming to Genius Brands' network. Roblox-themed Sally Plays Roblox and Big B Statz Roblox Challenges have proved popular on Kartoon Channel!, and Genius Brands wants to ramp up its gaming-related content.

A person is pointing to an upwardly sloping line.

Genius Brands International's stock price rose sharply on Monday. Image source: Getty Images.

The new 12-episode series will feature popular Roblox influencers. Viewers will be able to watch the show on Kartoon Channel! beginning in June.

"Roblox has become a phenomenon that has captured the attention of children across the globe, and we are thrilled to be working with Tankee to develop and share new episodes in order to meet the growing demand from viewers," Kartoon Channel! general manager Jon Ollwerther said in a press release.

Now what

Roblox has garnered mainstream attention in recent days, following its successful direct listing on March 10. It is off to a fast start in the public markets, and investors are excited about the gaming company's future.

More than half of the kids under age 16 in the U.S. are playing games on Roblox, according to website The Verge. With such a massive fan base, offering more Roblox-themed content to its fledgling streaming network is likely a smart move for Genius Brands.

Invest Smarter with The Motley Fool

Join Over 1 Million Premium Members Receiving…

  • New Stock Picks Each Month
  • Detailed Analysis of Companies
  • Model Portfolios
  • Live Streaming During Market Hours
  • And Much More
Get Started Now

Stocks Mentioned

Genius Brands International, Inc. Stock Quote
Genius Brands International, Inc.
GNUS
$0.70 (1.49%) $0.01
Roblox Corporation Stock Quote
Roblox Corporation
RBLX
$28.93 (6.87%) $1.86

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

Related Articles

Motley Fool Returns

Motley Fool Stock Advisor

Market-beating stocks from our award-winning service.

Stock Advisor Returns
322%
 
S&P 500 Returns
116%

Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 05/26/2022.

Discounted offers are only available to new members. Stock Advisor list price is $199 per year.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.