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Not all great businesses make great investments.
Just because a business is profitable and has an excellent brand doesn't always mean that it's a good investment. In this video, Tyler Crowe explains why he wouldn't put money into Nike's (NKE 0.51%) turnaround while Matt Frankel discusses why, although Visa (V 0.03%) is a tremendous business, you won't find the stock in his portfolio.
*Stock prices used were the morning prices of Aug. 21, 2025. The video was published on Aug. 22, 2025.
Matt Frankel, CFP, is a contributing Motley Fool stock market analyst and personal finance expert covering financial stocks, REITs, SPACs, and personal finance. Prior to The Motley Fool, Matt taught high school and college mathematics. He holds a bachelor’s degree in physics from the University of South Carolina, a master’s degree in mathematics from Nova Southeastern University, and a graduate certificate in financial planning from Florida State University. He won a SABEW award for coverage of the 2017 Tax Cuts and Jobs Act. He is also regularly interviewed by Cheddar, The National Desk, and other TV networks and publications for his financial, stock market, and investing expertise.
Matt Frankel has no position in any of the stocks mentioned. Tyler Crowe has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Nike and Visa. The Motley Fool has a disclosure policy. Matthew Frankel is an affiliate of The Motley Fool and may be compensated for promoting its services. If you choose to subscribe through their link they will earn some extra money that supports their channel. Their opinions remain their own and are unaffected by The Motley Fool.
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*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.
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