There are a few reasons why folks are discussing Costco (COST -0.62%) stock, which I detail in this video.
*Stock prices used were the afternoon prices of Dec. 16, 2025. The video was published on Dec. 18, 2025.
Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.
The company is capturing increasing market share from cost-conscious shoppers.