Since the Fortune 100 list was first published in 1955, only one company, DuPont, has made the list every single year. That staying power is even more impressive when one considers how companies move in and out of the major indices. Even though Boeing, Altria Group, and Sears were in the top 25 of the Fortune list in 2000, they were each out of the top 25 just 10 years later. So what's the secret to the success of companies like DuPont? Best-selling author Jason Jennings' latest book is The Reinventors: How Extraordinary Companies Pursue Radical Continuous Change. In this audio segment, he shares why many companies fail to innovate even while they're succeeding.

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Chris Hill owns no shares of any of the companies mentioned. The Motley Fool has a disclosure policy. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. Try any of our Foolish newsletter services free for 30 days.