Based on the aggregated intelligence of 110,000 investors participating in Motley Fool CAPS, the Fool's investing community, Procter & Gamble (NYSE:PG) has earned a coveted five-star ranking. Our data has shown that five-star stocks outperform the market by a significant margin; conversely, one-star stocks have woefully lagged the market average.

With that in mind, let's take a closer look at Procter & Gamble's business, and see what CAPS investors are saying about the stock right now.

P&G Facts

Headquarters (Founded)

Cincinnati, Ohio (1837)

Market Cap

$194 billion

Industry Consumer Goods

LTM Revenue

$81.5 billion


CEO Alan Lafley (since 2000)
CFO Clayton Daley, Jr. (since 1998)

Major brands

Gillette, Duracell, Pampers, Old Spice

CAPS players bullish on PG also bullish on

Johnson & Johnson (NYSE:JNJ)
Altria (NYSE:MO)

CAPS players bearish on PG also bearish on

General Motors (NYSE:GM)
Citigroup (NYSE:C)

Over on CAPS, fully 1,162 of 1,187 (98%) of the All-Star players who have rated P&G believe the stock will outperform the S&P 500 going forward. These All-Star bulls include BeautifulPlumage and Radioman101, both of whom are ranked in the top 1% of our community.

In January, BeautifulPlumage noted that P&G is a "Solid, well-run, recession-proof company, reasonably priced with a 2% dividend return."

An earlier pitch from Radioman101 in September followed that line of thinking, arguing:

There's a lot of indicators that the economy is slowing (Sep 07). The markets could be cooling so, what do you do? Where do you put your investment dollar? Why, you go somewhere that doesn't care if the economy is hot or not. You go to [P&G]... They supply the things we need no matter what the economy and we will continue to buy those things no matter what the economy. [P&G] sounds like the place to be.

What do you think about P&G, or any other stock for that matter? Make your voice heard on Motley Fool CAPS today. More than 110,000 investors are waiting to hear what you have to say. CAPS is 100% free, so simply click here to get started.