The video below is part of The Motley Fool's "11 O'Clock Stock" series where we're recommending a new stock every weekday at 11 a.m. ET on Fool.com for 50 weekdays. To see a video of co-founder Tom Gardner explaining the series, click here. To see our original recommendation of Madison Square Garden (NYSE: MSG)click here.

It's tough for sports fans to apply their expertise to investing. Liberty Capital (Nasdaq: LINTA) owns the Braves, and Disney (NYSE: DIS) owns ESPN, but there are few truly investable pure plays involving major-league sports. However, Stock Advisor analyst Bryan White thinks Madison Square Garden gives investors a direct investment in one of the largest sports markets in the world at an attractive price. Watch Bryan in the video, then read on below:

Bryan White does not own shares of any of the companies mentioned. Walt Disney is a Motley Fool Inside Value selection and a Motley Fool Stock Advisor pick. The Fool owns shares of Madison Square Garden. Try any of our Foolish newsletter services free for 30 days. The Motley Fool has a disclosure policy.