People watch stocks for different reasons -- they're waiting for a dip in price, watching for a specific catalyst, gathering all the news and information that might affect stocks they already own, or considering a sell. Regardless of their motivation, we can better understand market sentiment by seeing who's watching what. With the Fool's free My Watchlist service, we have tens of thousands of people telling us the businesses that have, for whatever reason, piqued their interest.

The most-watched beverage stock is ...
Looking at the aggregate data for the percentage of people keeping an eye on beverage stocks in general, we see that Coca-Cola (NYSE: KO) is above the rest in terms of watch interest. And for good reason.

What needs to be said about Coca-Cola that hasn't already been said? That the world's greatest investor, Warren Buffett, owns a ton of shares? That it's been a dividend powerhouse for decades? That it has one of the world's best brands? Coke is in a very enviable competitive position. 

Here are the rest of the top 15 most-watched companies in the industry, along with their watch interest and the stocks' CAPS ratings, which show the sentiment of our investing community.

Rank

Company

Market Cap (in Millions)

CAPS Rating 
(out of 5)

Watch 
Interest

1 Coca-Cola

$149,688

****

32.2%

2 Boston Beer (NYSE: SAM)

$1,206

****

28.0%

3 PepsiCo (NYSE: PEP)

$102,397

*****

19.8%

4 Dr Pepper Snapple (NYSE: DPS)

$8,484

****

5.6%

5 Molson Coors Brewing (NYSE: TAP)

$8,427

*****

2.3%

6 Hansen Natural (Nasdaq: HANS)

$5,258

****

2.0%

7 Coca-Cola Hellenic Bottling

$9,531

*****

1.6%

8 Heckmann

$744

*****

1.4%

9 Anheuser-Busch InBev (NYSE: BUD)

$91,642

****

1.4%

10 Craft Brewers Alliance

$2,300

***

1.3%

11 Jones Soda

$37

**

1.2%

12 Coca-Cola Enterprises

$8,689

****

0.9%

13 Coca-Cola Bottling Co. Consolidated

$602

***

0.9%

14 FEMSA

$18,817

****

0.8%

15 China New Borun

$256

*

0.5%

Sources: The Motley Fool; Motley Fool CAPS.

Whether you're keeping an eye on the industry stalwarts such as Coca-Cola and PepsiCo or you're eyeing an up-and-comer such as Boston Beer, it pays to watch. We can help you keep tabs on your companies with My Watchlist, our free, personalized stock-tracking service. Get started now.

Jim Royal, Ph.D., owns no shares of any company mentioned here. Coca-Cola and Molson Coors are Motley Fool Inside Value selections. Hansen Natural is a Motley Fool Rule Breakers pick. Boston Beer is a Motley Fool Stock Advisor recommendation. FEMSA is a Motley Fool Global Gains selection. Coca-Cola and PepsiCo are Motley Fool Income Investor recommendations. Motley Fool Options has recommended a diagonal call position on PepsiCo. The Fool owns shares of Coca-Cola, Heckmann, Molson Coors, and PepsiCo. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.