People watch stocks for different reasons -- they're waiting for a dip in price, watching for a specific catalyst, gathering all the news and information that might affect stocks they already own, or considering a sell. Regardless of their motivation, we can better understand market sentiment by seeing who's watching what. With the Fool's free My Watchlist service, we have tens of thousands of people telling us the businesses that have, for whatever reason, piqued their interest.

The most-watched consumer services stock is ...
Looking at the aggregate data, we see that Hillenbrand (NYSE: HI) is above the rest in terms of watch interest, the percentage of people keeping an eye on consumer services stocks in general who are specifically watching each company. And for good reason. As CAPS member StockTradingFool wrote:

Hillenbrand operates in the Death Services industry, which is recession-proof and, unfortunately, will be a growing sector as the baby boomer generation ages. Hillenbrand has a pristine balance sheet with no long term debt. They also pay a healthy 3.50% dividend.

Here are the rest of the top 15 most-watched companies in the industry with their watch interest along with the stocks' CAPS rating to show the sentiment of our investing community.

 

Company

Market Cap (millions)

CAPS Rating (out of 5)

Watch Interest

1

Hillenbrand

$1,362

*****

18.4%

2

Coinstar (Nasdaq: CSTR)

$1,498

**

12.3%

3

American Public Education

$766

****

6.9%

4

Bridgepoint Education (NYSE: BPI)

$914

****

6.1%

5

K12

$1,115

***

5.9%

6

Apollo Group (Nasdaq: APOL)

$5,882

**

5.5%

7

H&R Block (NYSE: HRB)

$5,348

**

4.2%

8

Weight Watchers International

$5,328

**

4.2%

9

New Oriental Education & Technology Group

$4,428

*

3.9%

10

Corinthian Colleges (Nasdaq: COCO)

$400

**

3.7%

11

Stonemor Partners (Nasdaq: STON)

$505

****

3.0%

12

Sotheby's

$3,657

****

2.9%

13

Strayer Education

$1,864

**

2.5%

14

ITT Educational Services

$2,234

**

2.1%

15

DeVry

$3,876

**

1.8%

Source: Motley Fool, Motley Fool CAPS.

Whether you're keeping an eye on the industry stalwarts like Hillenbrand or are watching an up-and-comer like Bridgepoint, it pays to watch. We can help you keep tabs on your companies with My Watchlist, our free, personalized stock tracking service. Click here to start now.

Dan Dzombak's musings and articles he finds interesting can be found on his Twitter account: @DanDzombak.

New Oriental Education & Technology Group and K12 are Motley Fool Rule Breakers picks. Sotheby's is a Motley Fool Hidden Gems pick. Hillenbrand is a Motley Fool Income Investor choice. Motley Fool Options has recommended a call spread position on Bridgepoint Education. The Fool owns shares of American Public Education, Bridgepoint Education, and Hillenbrand. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.