Margins matter. The more Harte-Hanks
Here's the current margin snapshot for Harte-Hanks and some of its sector and industry peers and direct competitors.
Company |
TTM Gross Margin |
TTM Operating Margin |
TTM Net Margin |
---|---|---|---|
Harte-Hanks |
20.3% |
10.1% |
5.9% |
The Interpublic Group of Companies
|
36.8% |
8.5% |
4.2% |
Valassis Communications
|
25.8% |
9.8% |
3.6% |
Cenveo
|
19.1% |
7.2% |
(9.3%) |
Source: Capital IQ, a division of Standard & Poor's. TTM = trailing 12 months.
Unfortunately, that table doesn't tell us much about where Harte-Hanks has been, or where it's going. A company with rising gross and operating margins often fuels its growth by increasing demand for its products. If it sells more units while keeping costs in check, its profitability increases. Conversely, a company with gross margins that inch downward over time is often losing out to competition, and possibly engaging in a race to the bottom on prices. If it can't make up for this problem by cutting costs -- and most companies can't -- then both the business and its shares face a decidedly bleak outlook.
Of course, over the short term, the kind of economic shocks we recently experienced can drastically affect a company's profitability. That's why I like to look at five fiscal years' worth of margins, along with the results for the trailing 12 months (TTM), the last fiscal year, and last fiscal quarter (LFQ). You can't always reach a hard conclusion about your company's health, but you can better understand what to expect, and what to watch.
Here's the margin picture for Harte-Hanks over the past few years.
Source: Capital IQ, a division of Standard & Poor's. Dollar amounts in millions. FY = fiscal year. TTM = trailing 12 months.
Because of seasonality in some businesses, the numbers for the last period on the right -- the TTM figures -- aren't always comparable to the FY results preceding them. To compare quarterly margins to their prior-year levels, consult this chart.
Source: Capital IQ, a division of Standard & Poor's. Dollar amounts in millions. FQ = fiscal quarter.
Here's how the stats break down:
- Over the past five years, gross margin peaked at 26.2% and averaged 23.1%. Operating margin peaked at 15.7% and averaged 12.4%. Net margin peaked at 9.4% and averaged 7%.
- TTM gross margin is 20.3%, 280 basis points worse than the five-year average. TTM operating margin is 10.1%, 230 basis points worse than the five-year average. TTM net margin is 5.9%, 110 basis points worse than the five-year average.
With recent TTM operating margins below historical averages, Harte-Hanks has some work to do.
If you take the time to read past the headlines and crack a filing now and then, you're probably ahead of 95% of the market's individual investors. To stay ahead, learn more about how I use analysis like this to help me uncover the best returns in the stock market. Got an opinion on the margins at Harte-Hanks? Let us know in the comments below.
- Add Harte-Hanks to My Watchlist.
- Add The Interpublic Group of Companies to My Watchlist.
- Add Valassis Communications to My Watchlist.
- Add Cenveo to My Watchlist.