The transformation of 51job
51job came through with another strong quarter. Revenue climbed 27% to $51.4 million, but that doesn't really portray the growth story here accurately.
51job continues to retreat from the 51job Weekly print missives that initially put it on the map. Its print revenue declined 28% to $8 million -- or less than 16% of its total revenue -- as it bows out of its arrangement with city newspapers.
Its real world human resources endeavors, largely business process outsourcing and training services, rose 43% to $12.4 million. It's not bigger than 51job's old-school print business, but even that isn't the real difference maker here.
51job's online recruitment revenue soared 49% to $31 million, accounting for a thick 60% slice of the company's revenue mix pie. 51job's master plan of providing a suite of end-to-end human resource solutions has never been more on track.
51job isn't alone in China, but when you're toiling away in the world's most populous nation it doesn't matter that you compete against China Career Builder, Monster's
51jobs isn't cheap, trading at 29 times this year's projected earnings and 24 times next year's Wall Street target.
Investors can pick up employment enablers closer to home -- including TrueBlue
51job is looking to earn between $0.56 a share and $0.59 a share in non-GAAP earnings for the current quarter with $51.8 million to $53.4 million in revenue. This doesn't represent much in sequential growth, but analysts were only banking on an adjusted profit of $0.53 a share on $52.2 million in revenue.
The guidance could have been stronger after a blowout quarter, but it's still a snazzy-looking resume for 51job.
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Longtime Fool contributor Rick Munarriz believes in Chinese growth stocks but he does not own shares in any of the stocks in this story. He is also part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early.