The latest Bed Bath & Beyond
The cover features a SodaStream Fizz Soda Maker machine, decked out with a Santa cap aboard a sleigh. Pulling the sleigh are nine SodaStream mix bottles with reindeer antlers on. Cola's leading the way with a Rudolph-red shiny nose.
Bed Bath & Beyond owes a lot of its success over the past year to SodaStream. Sales, earnings, and store-level comps are growing nicely, and being a popular hub for SodaStream's ecosystem must be helping with in-store traffic.
Bed Bath & Beyond enjoyed the Green Mountain Coffee Roasters
Thankfully for SodaStream -- and not so thankfully for Bed Bath & Beyond -- there are a lot more distributors onboard this holiday season. Staples
The momentum was already there before the seasonal push. Revenue soared 39% to $78.4 million in SodaStream's latest quarter, and adjusted earnings more than doubled.
SodaStream could have had a feisty competitor this season, but Primo Water's
A year ago, cynics figured that SodaStream's 2010 surge in popularity was a novelty. Now that momentum has continued to build through 2011, it's getting harder to deny the Israeli pop star's appeal.
The shares have climbed only 11% this year after a successful 2010 IPO, so it's not as if a strong 2011 holiday season has already been priced into the stock. In fact, the opposite appears to be happening. I'll take advantage of this opportunity to back our CAPScall initiative for accountability, initiating a bullish call for SodaStream on Motley Fool CAPS.
If you want to follow this pop star through its fizz and flat times, add SodaStream International to My Watchlist.