The following video is part of our "Motley Fool Conversations" series, in which Andrew Tonner, technology editor and analyst, and Austin Smith, consumer-goods editor and analyst, discuss topics around the investing world.

Drawing ire with its tactics aimed at stealing share from traditional retailers, tech powerhouse Amazon.com seems poised to continue to cut into others' business. However, recently, several established tech firms rallied behind the retailers on whom they also depend for much of their business. Andrew talks about Amazon's tactics and the moves others have taken to stops its relentless advance.

Andrew Tonner and Austin Smith own no shares of the companies mentioned here. The Motley Fool owns shares of Amazon.com and Aeropostale and has the following options: long JAN 2014 $10.00 calls on Aeropostale, long JAN 2014 $15.00 calls on Aeropostale, and long JAN 2014 $20.00 calls on Aeropostale. Motley Fool newsletter services recommend Amazon.com and eBay. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.