The following video is part of our "Motley Fool Conversations" series, in which Andrew Tonner, technology editor and analyst, and Austin Smith, consumer-goods editor and analyst, discuss topics around the investing world.

Drawing ire with its tactics aimed at stealing share from traditional retailers, tech powerhouse seems poised to continue to cut into others' business. However, recently, several established tech firms rallied behind the retailers on whom they also depend for much of their business. Andrew talks about Amazon's tactics and the moves others have taken to stops its relentless advance.

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