The following video is part of our "Motley Fool Conversations" series, in which Motley Fool Inside Value advisor Joe Magyer and business community connector Matt Trogdon discuss topics across the investing world.

In today's edition of their beginning investor series, Joe and Matt talk about why a new investor might want to invest in one of America's hottest growing brands: Whole Foods. They go over the business model, the competitive space, and the macro environment that might affect someone's investment.

Joe Magyer and Matt Trogdon have no positions in the stocks mentioned above. The Motley Fool owns shares of SUPERVALU and Wal-Mart Stores. Motley Fool newsletter services recommend Wal-Mart Stores. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.