The guest on this week's nationally syndicated Motley Fool Money radio show is Alex Goldfayn, author of Evangelist Marking: What Apple, Amazon, and Netflix Understand About Their Customers (That Your Company Probably Doesn't). In this audio segment he analyzes Priceline's decision to kill off company spokesman William Shatner's character "The Negotiator" and what the competitive landscape of the online travel industry means for consumers.

Chris Hill does not own shares of any of the companies mentioned. Motley Fool newsletter services have recommended buying shares of Visa, priceline.com, and Travelzoo. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.