The guest on this week's nationally syndicated Motley Fool Money radio show is Alex Goldfayn, author of Evangelist Marking: What Apple, Amazon, and Netflix Understand About Their Customers (That Your Company Probably Doesn't). In this audio segment he analyzes Priceline's decision to kill off company spokesman William Shatner's character "The Negotiator" and what the competitive landscape of the online travel industry means for consumers.

Looking for another company that's succeeding in connecting with mainstream consumers? Check out The Motley Fool's brand new report, "The Motley Fool's Top Stock for 2012."  It spotlights a company that is revolutionizing commerce in Latin America. You can get instant access to the name of this company by clicking here -- it's free.