The guest on this week's nationally syndicated Motley Fool Money radio show is Alex Goldfayn, author of Evangelist Marking: What Apple, Amazon, and Netflix Understand About Their Customers (That Your Company Probably Doesn't). In this audio segment, he analyzes the mistake technology giants like Hewlett-Packard and Microsoft are making in trying to connect with consumers and what they can do to fix it.

Chris Hill and The Motley Fool own shares of Microsoft. Motley Fool newsletter services have recommended buying shares of Microsoft, writing covered calls in Dell, and creating a bull call spread position in Microsoft. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.