The following video is part of our "Motley Fool Conversations" series, in which analyst John Reeves and analyst Jason Moser discuss topics across the investing world.

Why did Dow stalwart Procter & Gamble open up an office in Silicon Valley? John and Jason talk about P&G's foray into social networking, and what that means for its advertising budget.

Jason Moser has no positions in the stocks mentioned above. John Reeves owns shares of The Procter & Gamble Company and Google. The Motley Fool owns shares of Google and LinkedIn. Motley Fool newsletter services recommend Google and The Procter & Gamble Company. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.