Jeremy Lin's storybook month continues.
The surprising New York Knicks point guard hit the near-buzzer-beating game-winning shot last night, sending his team to its sixth consecutive victory.
Linsanity! Lincredible! Linspirational!
Shares of Madison Square Garden
The stock's nearly 13% gain during that nine-day streak is as impressive as Lin's play, but is it the only winner?
We know that there's a loser. Time Warner Cable
However, Madison Square Garden isn't the lone victor here.
How about SINA
The NBA claims that there are 300 million basketball fans in China, which for those scoring at home is roughly the population of the entire United States.
Wait a minute!: Lin isn't Chinese. Technically, that's true. Lin was born in the United States to Taiwanese immigrants, though there are mainland roots. China's Zhejiang province is the ancestral home of Lin's maternal grandmother.
So while this country is relishing the story of the undrafted Harvard grad who has gone on to have two amazing weeks on the court, the Twitter of Asia may be relishing it even more. It's not as if you can tell by eyeing SINA's stock chart. The shares are actually trading marginally lower this month.
Just wait until the infusion of Lin-fusion kicks in.
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