The following video is part of our "Motley Fool Conversations" series, in which analyst John Reeves and advisor David Meier discuss topics across the investing world.

McKinsey defines Big Data as "datasets whose size is beyond the ability of typical database software tool to capture, store, manage, and analyze." Data usage continues to grow exponentially, so Big Data is only going to get bigger. Companies embracing Big Data today can gain an advantage and be great investments tomorrow. In this next series of videos, John Reeves and David Meier discuss 10 great companies taking advantage of the Big Data trend. Today's company, coming in at number nine, is Amazon.com.

David Meier has no positions in the stocks mentioned above. John Reeves has no positions in the stocks mentioned above. The Motley Fool owns shares of Amazon.com, International Business Machines, and Wal-Mart Stores. Motley Fool newsletter services recommend Amazon.com, Netflix, and Wal-Mart Stores. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.