The following video is part of our "Motley Fool Conversations" series, in which industrials editors and analysts Isaac Pino and Brendan Byrnes discuss topics across the investing world.

In today's edition, Isaac and Brendan discuss Zipcar's recent foray into the peer-to-peer car-sharing business. Zipcar was the lead investor in a round of financing for Wheelz, a California-based startup. The peer-to-peer model has attracted interest from the likes of General Motors and Google in the past, but is this going to move the needle at Zipcar? Isaac provides insight into Zipcar's latest move.

Brendan Byrnes owns shares of Ford. Isaac Pino owns shares of Zipcar. The Motley Fool owns shares of Ford, Google, Hertz Global Holdings, and Zipcar. Motley Fool newsletter services recommend Ford, General Motors Company, Google, and Zipcar. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.