The guest on this week's nationally syndicated Motley Fool Money radio show is Steve Coll, author of the new book Private Empire: ExxonMobil and American Power. In this audio segment, he analyzes the role that reputation plays in the oil industry. Just as ExxonMobil dealt with a damaged reputation in the wake of the Valdez accident, companies such as BP, Chevron, and Royal Dutch Shell have all faced various challenges in the public eye. Coll discusses how a bad reputation is nothing new in the oil industry.

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Chris Hill owns no shares of any of the companies mentioned. Motley Fool newsletter services have recommended buying shares of Chevron and ExxonMobil. The Motley Fool has a disclosure policy. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. Try any of our Foolish newsletter services free for 30 days.