The news is out: Netflix is pushing into yet another major geographic market, extending its European presence by heading north to Scandinavia. And while international expansions have been costly for Netflix (watch those margins!), this move in some ways seems like a natural progression for Netflix. Watch the following video to get the full rationale behind the move and what it could mean for the streaming video landscape.

Even as it continues to spread its wings further around the world, Netflix is no longer the darling of Wall Street it once was. But with a potential 600 million customers around the world, could it soar high again? Check out our premium report for both the bull and bear cases on Netflix. Just click here to start.