The video segment above is from Wednesday's MarketFoolery podcast, in which host Chris Hill, along with analysts Bryan Hinmon and Joe Magyer, discuss Apple's (AAPL 1.27%) iPad Mini and the competitive landscape surrounding it. Production began last month on the 7.8-inch tablet, which will be priced to compete against similar devices from Amazon (AMZN -1.64%), Google (Nasdaq: GOOG) and others.

The guys go on to discuss why launching the iPad Mini is not a revolutionary move on Apple's part, something they're all in agreement on. As the most influential company in technology, though, Apple now faces the double-edged sword of maintaining its cutting edge and torrid pace. If you're looking for recommendations on how to play Apple now that shares are in the $700 range, then check out Fool.com analyst Eric Bleeker's premium research report on the company. With it, you'll also receive a year's worth of updates and guidance -- straight from Eric -- as key Apple news develops. To get started, just click here now.