Although we don't believe in timing the market or panicking over market movements, we do like to keep an eye on big changes -- just in case they're material to our investing thesis.

What: Shares of online video content provider Youku Tudou (UNKNOWN:YOKU.DL) briefly popped as much as 11% following its third-quarter earnings report and a robust fourth-quarter forecast. Shares have since retraced to a gain of 4% as of this writing.

So what: For the recently ended quarter, Youku Tudou reported a loss of $0.11 per share on revenue of $79.9 million. Earnings came in $0.01 worse than Wall Street had been expecting, but revenue was higher than the $77.2 million consensus. What provided the biggest boost was the company's fourth-quarter sales forecast, which calls for $97.9 million to $101.1 million in revenue compared to the current consensus estimate of just $87.3 million.

Now what: The guidance looks promising, but Youku Tudou must now deal with integrating the recently purchased Tudou into the fold, and it still hasn't figured out how to turn that elusive profit. China's GDP growth has slowed to its lowest levels in years, which is hurting advertising spending all while Youku Tudou is trying to expand quicker than its competition. It could very well be a few years before the company's valuation matches its bottom-line results and, as such, I wouldn't be chasing the company here after today's pop.

Craving more input? Start by adding Youku Tudou to your free and personalized Watchlist so you can keep up on the latest news with the company.

Fool contributor Sean Williams has no material interest in any companies mentioned in this article. You can follow him on CAPS under the screen name TMFUltraLong, track every pick he makes under the screen name TrackUltraLong, and check him out on Twitter, where he goes by the handle @TMFUltraLong.

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