Based on the aggregated intelligence of 180,000-plus investors participating in Motley Fool CAPS, the Fool's free investing community, online real-estate listing company Trulia (NYSE: TRLA) has received the dreaded one-star ranking.
With that in mind, let's take a closer look at Trulia and see what CAPS investors are saying about the stock right now.
Trulia facts
|
Headquarters (founded) |
San Francisco, Calif. (2005) |
|
Market Cap |
$492.1 million |
|
Industry |
Internet software and services |
|
Trailing-12-Month Revenue |
$59.3 million |
|
Management |
Co-Founder/Chairman/CEO Peter Flint CFO Prashant Aggarwal |
|
Trailing-12-Month Operating Margin |
(16.9%) |
|
Cash/Debt |
$101.7 million / $10.0 million |
|
Competitors |
Google (GOOG +1.71%) Move (NASDAQ: MOVE) Zillow (Z +6.60%) |
Sources: S&P Capital IQ and Motley Fool CAPS.
On CAPS, 80% of the 41 members who have rated Trulia believe the stock will underperform the S&P 500 going forward.
A few months ago, one of those Fools, All-Star vizzzy, succinctly summed up the Trulia bear case for our community:
Yes, tons of consumers flock to real estate websites and get valuable information on it. But these websites have very little influence on what house a consumers ends up buying, what agent they engage with, what services they hire/purchases they make downstream etc. (unlike say google search advertising, where choice of vendors is huge, differentiation between them little and cost of a "mistake" minimal). The agent controls the transaction. ... All [Trulia] can do is make some money off the agent's advertising budget and round it off with some small change advertising. ... Can't see any e-commerce, consumer subscription or transaction fee revenue in this setup either. Which leaves you with just the advertising piece that's barely profitable.
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Want to see how well (or not so well) the stocks in this series are performing? Follow the TrackPoisedTo CAPS account.
