In the video below, Zillow (Z 2.13%) CEO Spencer Rascoff explains the logic behind the dramatic shift in impressions pricing that the company is undergoing right now. The choice to move from a percentage-based model or an absolute impressions model is a significant one that allows for increased spend per user with the company.
Explaining This Fundamental Shift in Zillow's Strategy
By Brendan Byrnes – Feb 6, 2013 at 3:00PM
NASDAQ: ZG
Zillow Group
Market Cap
$17B
Today's Change
(-2.13%) $1.52
Current Price
$69.92
Price as of November 4, 2025 at 4:00 PM ET
CEO Spencer Rascoff explains the change.
About the Author
Brendan Byrnes is the Managing Director of Motley Fool Money, where he oversees business strategy and editorial operations. Since joining The Motley Fool in 2011, he has written hundreds of articles, provided market and investing analysis, and appeared on CNBC and FOX. Earlier in his career at The Motley Fool, Brendan interviewed leading executives and thought leaders across the investing and business landscape. He holds a degree in Finance from Virginia Tech.