In the video below, Zillow (NASDAQ:ZG) CEO Spencer Rascoff explains the logic behind the dramatic shift in impressions pricing that the company is undergoing right now. The choice to move from a percentage-based model or an absolute impressions model is a significant one that allows for increased spend per user with the company.
Originally joining The Motley Fool in 2011 as editor of the Industrials sector, Brendan is now based in New York City where he interviews executives, authors, and influential people from across the investing and business world. He also provides analysis for Fool.com.
- Feb 6, 2013 at 3:00PM
- Technology and Telecom