Explaining This Fundamental Shift in Zillow's Strategy

By Brendan Byrnes – Feb 6, 2013 at 3:00PM

NASDAQ: ZG

Zillow Group

Market Cap

$10B

Today's Change

(-0.17%) -$0.07

Current Price

$41.04

Price as of April 19, 2024, 4:00 p.m. ET

CEO Spencer Rascoff explains the change.

In the video below, Zillow (ZG -0.17%) CEO Spencer Rascoff explains the logic behind the dramatic shift in impressions pricing that the company is undergoing right now. The choice to move from a percentage-based model or an absolute impressions model is a significant one that allows for increased spend per user with the company.

Brendan Byrnes has no position in any stocks mentioned. The Motley Fool recommends Zillow. The Motley Fool owns shares of Zillow. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.