Based on the aggregated intelligence of 180,000-plus investors participating in Motley Fool CAPS, the Fool's free investing community, cigarette specialist Lorillard (NYSE:LO.DL) has earned a respected four-star ranking.

With that in mind, let's take a closer look at Lorillard, and see what CAPS investors are saying about the stock right now.

Lorillard facts



Headquarters (founded)

Greensboro, N.C. (1760)

Market Cap

$15.4 billion



Trailing-12-Month Revenue

$4.6 billion


Chairman/CEO Murray Kessler

CFO David Taylor

Return on Capital (average, past 3 years)


Cash / Debt

$1.7 billion / $3.1 billion

Dividend Yield



Altria (NYSE:MO)

Reynolds American (NYSE:RAI)

Sources: S&P Capital IQ and Motley Fool CAPS.

On CAPS, 97% of the 402 members who have rated Lorillard believe the stock will outperform the S&P 500 going forward.

Just yesterday, one of those bulls, Dkaner99, brought the stock's hidden growth prospects to our community's attention:

[Lorillard] has a very strong 5+% Yield and with the new growth product [BLU-ECIGS ], they will significantly increase their EPS. The so called "experts" have not even factored in the expected revenue yet since there is not enough data for them to make such an [assessment]. From my research, these CIGS can't be kept on the shelf and they will significantly add to the top line sales growth and bottom line profit.

Want to see how well (or not so well) the stocks in this series are performing? Follow the TrackPoisedTo CAPS account.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium advisory service. We’re motley! Questioning an investing thesis -- even one of our own -- helps us all think critically about investing and make decisions that help us become smarter, happier, and richer.