J.C. Penney (JCP +0.00%) and Sears (SHLD +0.00%) just reported earnings, with Sears beating analyst expectations, and J.C. Penney missing them. Will that be the most important thing to watch with these stocks? In this video, Motley Fool consumer goods analyst Blake Bos tells investors why, when you're following turnaround stories, it's often best to ignore the short-term beats or misses, and focus on longer-term indicators. Blake takes a look at cash flow, same-store sales, and restructuring efforts with these two embattled retailers, and gives investors his pick for the better bet.
After Earnings: Is Sears or J.C. Penney a Better Buy?
By Blake Bos – Feb 28, 2013 at 6:20PM
NASDAQ: SHLDQ
Sears

Sears beat on expectations, J.C. Penney didn't. What's the better buy right now?
About the Author
A home grown Kansan and largely self taught investor. I wouldn't classify myself by any particular investing style, just opportunistic. My dream investment would have a greater than 10% free cash flow return on enterprise value and be growing at above industry average rates. Some of my favorite industries to watch right now are: alternative energy, manufacturing, agriculture, infrastructure, and media content production companies. Follow me on any of the social media websites below for the most important 3D printing industry developments and other great stories.