J.C. Penney (JCPN.Q) reported another terrible earnings report for the fourth quarter and the stock has been trading sharply lower. But with most retailers feeling the pinch of online sales, is this a company-specific problem or a larger industry trend? 

Alison Southwick sat down with analyst Travis Hoium to see where trends are heading and where investors should be looking in retail now. 

How to play retail now