Microsoft's (MSFT 0.31%) Xbox is already the country's top seller when it comes to video game consoles, and die-hard gamers will get a glimpse at the software giant's new system on May 21. 

After a disappointing debut last year for Nintendo's (NTDOY -4.84%) Wii U and little buzz generated from Sony's (SONY -3.85%) recent PlayStation 4 unveiling event, it's up to Microsoft to turn the fortunes around for a once-booming industry that has suffered three brutal years of declining sales.

An interesting rumor that originated from tech blogger Paul Thurrott is that Microsoft will price the "Xbox 720" at $499 but also offer a $299 subsidized price point for those committing to a $10-a-month subscription plan.

In this video, longtime Fool contributor Rick Munarriz explores the importance of this potential strategy and why it may make a big difference this holiday shopping season.