TripAdvisor (NASDAQ:TRIP) is boosting its sea travel offerings with a new acquisition. The company announced it has acquired "key technology and talent" from privately held CruiseWise, a sea vacation booking site. The terms of the deal were not disclosed.
TripAdvisor said that the CruiseWise team, and the company's non-transactional functionality, would be absorbed into Cruise Critic. This is a unit TripAdvisor acquired with its purchase of The Independent Traveler in 2007.
The CruiseWise buy is the latest in a string of acquisitions for the online travel operator. Less than a month ago, it announced it purchased high-end booking site jetsetter.com.
Fool contributor Eric Volkman has no position in TripAdvisor. The Motley Fool recommends TripAdvisor. The Motley Fool owns shares of TripAdvisor. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.