J.C. Penney (NYSE:JCP) introduced a new marketing campaign last week, apologizing for the changes made during the Ron Johnson era.

"Come back to JCPenney," the television concludes. "We heard you."

Marketwatch over the weekend asked if the struggling retailer can bounce back the way Netflix (NASDAQ:NFLX) did during its 2011 debacle.

Spoiler alert: J.C. Penney is no Netflix.

In this video, longtime Fool contributor Rick Munarriz goes over three reasons why J.C. Penney won't experience a Netflix-esque revival.