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J.C. Penney Is No Netflix

The struggling department store chain is apologizing, but it won't experience a Netflix-esque revival.

By Rick Munarriz – May 7, 2013 at 4:33PM EST

J.C. Penney (JCP +0.00%) introduced a new marketing campaign last week, apologizing for the changes made during the Ron Johnson era.

"Come back to JCPenney," the television concludes. "We heard you."

Marketwatch over the weekend asked if the struggling retailer can bounce back the way Netflix (NFLX 0.50%) did during its 2011 debacle.

Spoiler alert: J.C. Penney is no Netflix.

In this video, longtime Fool contributor Rick Munarriz goes over three reasons why J.C. Penney won't experience a Netflix-esque revival. 

Read Next

About the Author

Rick Munarriz
Rick Munarriz is a contributing Motley Fool stock analyst and long-time contributor to the company’s free offerings and premium investing services, including Rule Breakers and Supernova. He has analyzed stocks across media and entertainment, retail and restaurants, and emerging technologies for The Motley Fool for 30 years. Rick holds an MBA from the University of Miami, once traveled the country with his band Paris By Air, and on weekends he can be seen on stage at Just The Funny theater in Miami as an improv comedy performer and co-owner. He is a regular guest on CNBC, Fox Business, BBC, and NPR for his expert stock analysis. He lives with his family in Miami and Celebration, Florida.
TMFBreakerRick
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Stocks Mentioned

Netflix Stock Quote
Netflix
NASDAQ: NFLX
$92.44
(-0.41%)-$0.38
Amazon Stock Quote
Amazon
NASDAQ: AMZN
$263.99
(+3.49%)+$8.91

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