As  lead designer behind every major product since the iMac, Apple's (NASDAQ:AAPL) Jony Ive, has undoubtedly played a crucial role in Apple's success. Now, with an expanded role that includes overseeing the iOS interface design, investors are hoping Ive can bring some of his magic to the software side of the business. Some suggest that Ive will, indeed, use his position to overhaul iOS 7. It's definitely needed; both Google's Android and Microsoft's Windows Phone OS are gaining global market share far faster than iOS.

In the video below, Fool contributor Daniel Sparks explains what investors can expect from Ive in his expanded role.

Fool contributor Daniel Sparks has no position in any stocks mentioned. The Motley Fool recommends Apple and Google. The Motley Fool owns shares of Apple, Google, and Microsoft. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.