Two years ago, wireless carriers tightened their upgrade policies across the board, while also implementing upgrade fees to partially offset subsidy expenses. That trend is happening again this year, which could very well come at Apple's (NASDAQ:AAPL) expense.
In April, No. 1 carrier Verizon (NYSE:VZ) Wireless announced that it was tightening its upgrade policy, increasing the timeframe from 20 months to 24 months, to "align the upgrade date with the contract end date," as if that's a good thing for consumers. Big Red has been aggressively seeking to rein in subsidy expenses, in part by promoting platform competition.
AT&T (NYSE:T) has just announced that it is following in Big Red's footsteps, similarly extending the amount of time that consumers have to wait before they can buy shiny new smartphones, which will now be a full 24 months. That will also "align" upgrade dates with contract end dates, and the changes will impact Ma Bell customers whose contracts expire in March 2014 or later.
In some ways, AT&T's change is a bigger blow to Apple than Verizon's. AT&T has historically been the predominant iPhone carrier in the U.S., with the iPhone comprising 80% of its smartphone activations last quarter. Carriers tightening upgrade policies will inevitably come at the expense of smartphone makers, and Apple is the most prominent smartphone maker on AT&T.
Even though Verizon is larger than AT&T, Ma Bell still sells more iPhones than Big Red. Verizon has been selling a lot of older models, in part by fulfilling pent-up demand at lower price points once the iPhone 4 moved to free on contract. Still, the iPhone was over half of all smartphones sold on Verizon Wireless last quarter.
Now the two largest domestic carriers have tightened their upgrade policies, which are both incrementally negative developments for Apple. The Mac maker has the strongest installed base in the U.S., with comScore's latest estimates putting Apple's 39.2% well ahead of Samsung's 22%. One saving grace may be that iOS users tend to be more loyal -- they'll just have to wait longer now.
Fool contributor Evan Niu, CFA, owns shares of Apple and Verizon Communications. The Motley Fool recommends and owns shares of Apple. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.