Nintendo (NTDOY 2.15%) faces a cruel holiday shopping season as its Wii U consoles collect dust. Gamers will turn their attention to Sony (SONY 2.65%) and Microsoft (MSFT 1.10%), and a price cut on its Wii U is inevitable at this point. 

In this video, longtime Fool contributor Rick Munarriz argues that Nintendo should come through with cheaper Wii U systems now rather than just wait until the November release of the Xbox One and PS4.