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Best Buy Can't Save Microsoft Now

The Microsoft Store concept may help the software giant's awareness, but it won't save the Surface RT tablet.

By Rick Munarriz – Jul 10, 2013 at 9:00PM EST

Microsoft (MSFT +1.01%) is starting to open stores inside hundreds of Best Buy (BBY +0.36%) locations, but it won't be enough to save the Surface RT tablet. 

In this video, longtime Fool contributor Rick Munarriz explains why Microsoft's pricing strategy on the poorly received tablet isn't going to be helped by greater exposure.

Read Next

About the Author

Rick Munarriz
Rick Munarriz is a contributing Motley Fool stock analyst and long-time contributor to the company’s free offerings and premium investing services, including Rule Breakers and Supernova. He has analyzed stocks across media and entertainment, retail and restaurants, and emerging technologies for The Motley Fool for 30 years. Rick holds an MBA from the University of Miami, once traveled the country with his band Paris By Air, and on weekends he can be seen on stage at Just The Funny theater in Miami as an improv comedy performer and co-owner. He is a regular guest on CNBC, Fox Business, BBC, and NPR for his expert stock analysis. He lives with his family in Miami and Celebration, Florida.
TMFBreakerRick
X@market

Stocks Mentioned

Microsoft Stock Quote
Microsoft
NASDAQ: MSFT
$373.46
(+1.11%)+$4.09
Best Buy Stock Quote
Best Buy
NYSE: BBY
$64.50
(+0.29%)+$0.19

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