While Yum! Brands(NYSE:YUM) struggles in China may be making all the headlines, the company has plenty to celebrate over the performance of its Taco Bell brand. After reporting a scorching 6% sales growth figure to start the year, Yum! said last week that Taco Bell saw a 2% bounce in its U.S business for the second quarter.

In the following video, Fool contributor Demitrios Kalogeropoulos highlights some of the Tex-Mex chain's other wins over rivals McDonald's (NYSE:MCD) and Chipotle Mexican Grill, and how that has translated into bigger profits for Yum! than many investors realize.


Fool contributor Demitrios Kalogeropoulos owns shares of McDonald's. The Motley Fool recommends and owns shares of Chipotle Mexican Grill and McDonald's. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.