While Yum! Brands(NYSE:YUM) struggles in China may be making all the headlines, the company has plenty to celebrate over the performance of its Taco Bell brand. After reporting a scorching 6% sales growth figure to start the year, Yum! said last week that Taco Bell saw a 2% bounce in its U.S business for the second quarter.

In the following video, Fool contributor Demitrios Kalogeropoulos highlights some of the Tex-Mex chain's other wins over rivals McDonald's (NYSE:MCD) and Chipotle Mexican Grill, and how that has translated into bigger profits for Yum! than many investors realize.