At long last, Google (NASDAQ:GOOGL) subsidiary Motorola has unveiled the Moto X, a smartphone that's been rumored for over a year. Motorola is bucking the trend among most rival OEMs of waging a spec war -- the Moto X's spec sheet is as mid-range as it gets. Instead, the company is focusing on the user experience, which is precisely what rival Apple (NASDAQ:AAPL) has always done.

In the following video, Fool contributor Evan Niu, CFA, and Eric Bleeker, CFA, discuss Googorola's Apple-esque strategy with the Moto X.

Eric Bleeker, CFA, has no position in any stocks mentioned. Fool contributor Evan Niu, CFA, owns shares of Apple. The Motley Fool recommends Apple and Google. The Motley Fool owns shares of Apple and Google. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.