At long last, Google (NASDAQ:GOOGL) subsidiary Motorola has unveiled the Moto X, a smartphone that's been rumored for over a year. Motorola is bucking the trend among most rival OEMs of waging a spec war -- the Moto X's spec sheet is as mid-range as it gets. Instead, the company is focusing on the user experience, which is precisely what rival Apple (NASDAQ:AAPL) has always done.

In the following video, Fool contributor Evan Niu, CFA, and Eric Bleeker, CFA, discuss Googorola's Apple-esque strategy with the Moto X.