Shares of Apple (NASDAQ:AAPL) are up more than half a percent today ahead of the company's media event at its Cupertino headquarters. According to Motley Fool analyst David "The Legend" Meier, investors are looking for a few bits of news from the company, including the announcement of an iPhone 5S, an iPhone 5C, and fingerprint identification for each phone's home screen. But the most important of these announcements will be the direction Apple takes with the iPhone 5C, its cheaper phone for overseas markets. David thinks that this is the product Apple really needs to hit a home-run on if it wants to keep dominating the smartphone market.

But should investors buy Apple today? According to David, they could, as long as they keep a long-term mind-set. Buying today and trying to time a pop doesn't make much sense, but David thinks that Apple's history of innovation and incredibly strong brand always make it a good investment.