It was Apple's (NASDAQ:AAPL) big week with its annual iPhone unveiling, but investors weren't particularly impressed with the new models. The biggest concern was how Apple decided to price the iPhone 5c. The company risks missing out on all the growth in the low-end and mid-range market segments by using the same pricing strategy.

The headline feature of an integrated fingerprint sensor in the iPhone 5s has some serious potential, though. Other companies have tried to incorporate similar technology but failed to make a lasting impact on the market. Apple has an opportunity to execute on this vision thanks to its integrated approach.

In the following video, Chris Hill discusses Apple's unveiling with Evan Niu, CFA, and Jamal Carnette.

Chris Hill has no position in any stocks mentioned. Evan Niu, CFA, and Jamal Carnette own shares of Apple. The Motley Fool recommends and owns shares of Apple. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.