Social networking pioneer Facebook (NASDAQ:FB) has been on something of a tear lately. After dropping the ball in more ways than one with its IPO, the company has not only recovered, but thrived over the last several months.

Advertising and mobile growth have been key areas for Facebook. Investors treated both skeptically at the time of the IPO. However, Facebook has proven it has what it takes to compete in the world of big tech advertising. And from the looks of it, things could potentially get a lot more interesting soon. The company is playing with a tweak that could mean big bucks for Facebook and its investors. In this video, Fool contributor Andrew Tonner talks about Facebook's most recent advertising win.

Fool contributor Andrew Tonner has no position in any stocks mentioned. The Motley Fool recommends Facebook. The Motley Fool owns shares of Facebook. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.