Shares of Mattel (MAT +1.00%) jumped 5% today after the company reported a strong quarter, which included a 20% revenue increase from its American Girl Doll segment. Motley Fool analyst Taylor "Hot Wheels" Muckerman was surprised by the success of the segment and impressed by the company's 8% sales growth quarter over quarter. However, he is a little concerned that most of Mattel's strength comes from dolls even as technology grows in popularity. That said, he thinks that Mattel will do well this Christmas season thanks to recurring revenue from the dolls segment. For true strength, however, he'd like to see better numbers from the company's boys segment.
Do Mattel's Earnings Today Ensure Its Success Going Forward?
By Mark Reeth and Taylor Muckerman – Oct 16, 2013 at 6:05PM
NASDAQ: MAT
Mattel
Market Cap
$6.1B
Today's Change
(1.00%) $0.19
Current Price
$19.23
Price as of October 28, 2025 at 4:00 PM ET
Shares of Mattel jumped 5% today after a solid earnings report, but does that ensure success for the holiday season?
About the Author
Mark Reeth wasn't born incredibly handsome, like so many are--he had to work hard to get to where he is today. Thankfully, through much blood, sweat, and hair products, Mark Reeth is now one incredibly good-looking Consumer Goods Editor. But Mark Reeth wasn't born a Consumer Goods Editor--he started as a writer for Fool.com, became a Blog Editor, and now loves reading all the latest Consumer Goods news. If you want to read all the latest Consumer Goods news, follow him on Twitter @ChristmasReeth.