According to a new report from The InformationGoogle (NASDAQ:GOOGL) is preparing to launch a new set-top box sporting the Nexus TV branding. The streaming device would be primarily geared toward web content instead of live cable TV, and is supposedly going to be "priced aggressively." That would be a stark contrast to the Nexus Q streaming device that Google attempted to launch last year, which quickly failed due to its $299 price point and limited functionality. 

Many years ago, Steve Jobs outlined one major challenge that companies faced with attempting to innovate within the TV industry. Since the industry inherently bundled a subsidized set-top box with service, consumers weren't willing to pay for another device or innovative features. That was a long time ago, and the landscape has definitely changed by now. AppleMicrosoft, and Google are all now looking to invade the living room.

In this segment of Tech Teardown, Erin Kennedy discusses this rumored new device with Evan Niu, CFA, our tech and telecom bureau chief.

Erin Kennedy and Evan Niu, CFA, own shares of Apple. The Motley Fool recommends and owns shares of Apple and Google. It also owns shares of Microsoft. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.