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Disney Teams With Apple Inc. to Launch Cloud-Based Digital Movie Service

By Patrick Morris - Feb 25, 2014 at 11:54AM

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The Walt Disney Company and Apple have unveiled a new cloud-based service that will give consumers digital access to more than 400 Disney, Pixar, and Marvel movies.

Today The Walt Disney Company (DIS -4.60%) announced that it has teamed with Apple (AAPL -2.67%) to introduce Disney Movies Anywhere, a digital movie service that is cloud-based and will be made available through an app to be used with the iPhone, iPad, or iPod touch, as well as on the web. As a result, Disney Movies Anywhere will use iTunes as its "the premier digital movie provider."

"Disney Movies Anywhere offers an exceptional consumer experience built around some of the most beloved and popular entertainment brands in the world," noted the president of The Walt Disney Studios, Alan Bergman, in the company press release. "This unique technology underscores Disney's commitment to meeting our consumers where they are with the content they want, and we're thrilled to debut with iTunes..."

The new Disney Movies Anywhere app will allow users access to the 400 active digital movie titles made available by Disney, Pixar, and Marvel. The press release highlights how the partnership between Disney and Apple will allow for individuals to sync their iTunes account to the Disney app, which will allow their existing Disney collection to be viewed. Disney will also allow customers to access the movies they received a digital copy of when they purchased a hard copy of the DVD or Blu-ray.

Disney noted the new technology will give consumers access across different devices -- including the popular products mentioned above, as well as Apple TV and web browsers -- allowing them to stream and purchase movies simultaneously across one account.

"The beauty of this technology is that it enables us to work with iTunes and future provider partners to ensure movie lovers have streamlined access to all of their favorite Disney titles no matter which device they are on," Jamie Voris, The Walt Disney Studios Chief Technology Officer, is quoted as saying.

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