Shares of Veeva Systems (NYSE:VEEV), a company focused on providing cloud solutions to pharmaceutical companies, rose as much as 12% yesterday. Many were left wondering what accounted for such a big jump.

After a little digging, I believe I've found the most likely culprit: a survey released by Veeva itself outlining how outdated many pharmaceutical and life sciences companies are when it comes to clinical data collection. The document also notes the value proposition that Veeva can offer potential clients.

The slideshow below highlights the biggest takeaways from the report, and what they could mean for Veeva moving forward.