Disney's (NYSE:DIS) massive Disney World resort in Florida is about to be smoothed over by new hands -- and I'm not talking about an eventual replacement for retiring CEO Michael Eisner. Rule Breakers stock pick Steiner Leisure (NASDAQ:STNR) announced that it would be opening one of its land-based spas this summer at the Swan and Dolphin hotel resort.
While the hotels are run by Starwood (NYSE:HOT) -- the only hotels within the Walt Disney World complex not owned by Disney itself -- it's a sweet location for Steiner inside the country's top family vacation destination.
The fact that the Swan and Dolphin lures a good deal of convention business should help fill it up during the week while the resort's attractive location within walking distance of the more adult-oriented EPCOT and Disney Studios theme parks should help keep the ideal spa crowd close.
While it's Steiner's role as the floating spa operator for the major cruise lines like Carnival (NYSE:CCL), NCL, and Royal Caribbean (NYSE:RCL) that drew me to initially recommend the stock to Rule Breakers subscribers three months ago -- and it has been kind enough to appreciate by 43% since being singled out -- one can't dismiss the company's land-based business either.
Steiner was already pampering Disney-bound guests as the company running the spas on the Disney Wonder and Disney Magic cruise ships. Yet, just as its chain of spa schools helps educate the trained hands of tomorrow while building out its own certified staff, Steiner has a way of delivering more than one would expect. Proof? It has topped analyst estimates for 10 straight quarters. The cruise industry's resiliency lately makes it more than likely that the streak will to stretch to 11 outperforming periods when it reports its latest financials later this month.
That kind of performance isn't at all goofy -- or Goofy.
Pilates of the Caribbean? The Enchanted Tiki Aromatherapy Room? Face Mountain? Do you pamper yourself with spa services even while on family vacations? All this and more -- in the Favorite Travel Spots/Tips discussion board. Only on Fool.com.
Longtime Fool contributor Rick Munarriz has been a Steiner customer on the Disney Wonder, and while he does own shares in Disney, he does not own shares in any of the other companies mentioned in this story. He is a member of the Rule Breakers analytical team, seeking out tomorrow's great growth stocks a day early.
