People watch stocks for different reasons -- they're waiting for a dip in price, watching for a specific catalyst, gathering all the news and information that might affect stocks they already own, or considering a sell. Regardless of their motivation, we can better understand market sentiment by seeing who's watching what. With the Fool's free My Watchlist service, we have tens of thousands of people telling us the businesses that have, for whatever reason, piqued their interest.

The most-watched Internet retailer stock is ...
Looking at the aggregate data, we see that Netflix (Nasdaq: NFLX) is above the rest in terms of watch interest, the percentage of people keeping an eye on Internet retailer stocks in general who are specifically watching each company. And for good reason. As CAPS All-Star PatrickTMF wrote in December:

When I first recommended Netflix it was definitely an undervalued growth stock and though to the untrained eye it may seem to have lost its luster in that regard, I think the innovative opportunities available to this stock via mobile devices gives it a hidden growth rate that the numbers just don't reflect. I see this as a great stock to hold on to for at least another 10 years if not longer. There is so much market left to penetrate. This company isn't even really considered global yet, and it's business model is so light as far as overhead is concerned. When it comes to this stock and price... you really have to look at potential in addition to earnings. If it does take a dip in price there's only one word that would come to my mind and that's BUY. Go Long! Fool On!

Here are the rest of the top 15 most-watched companies in the industry with their watch interest along with the stocks' CAPS rating to show the sentiment of our investing community.

 

Company

Market Cap (millions)

CAPS Rating (out of 5)

Watch Interest

1

Netflix

$12,555

**

47.6%

2

Amazon.com

$78,754

**

39.9%

3

priceline.com (Nasdaq: PCLN)

$24,168

**

9.0%

4

Blue Nile

$809

**

1.0%

5

PetMed Express (Nasdaq: PETS)

$347

****

0.5%

6

Acorn International (NYSE: ATV)

$145

****

0.5%

7

E-Commerce China Dangdang

$1,760

**

0.4%

8

Expedia

$6,027

**

0.2%

9

MakeMyTrip (Nasdaq: MMYT)

$949

*

0.2%

10

NutriSystem (Nasdaq: NTRI)

$369

***

0.1%

11

ValueVision Media (Nasdaq: VVTV)

$260

**

0.1%

12

Overstock.com

$355

*

0.1%

13

Drugstore.com

$409

****

0.1%

14

Shutterfly

$1,444

*

0.1%

15

Orbitz Worldwide

$367

**

0.1%

Source: Motley Fool, Motley Fool CAPS.

Whether you're keeping an eye on the industry stalwarts like Amazon.com or are watching an up-and-comer like Overstock.com, it pays to watch. We can help you keep tabs on your companies with My Watchlist, our free, personalized stock tracking service. Click here to start now.

Dan Dzombak's musings and articles he finds interesting can be found on his Twitter account: @DanDzombak.

Blue Nile is a Motley Fool Rule Breakers recommendation. Amazon.com, Netflix, and priceline.com are Motley Fool Stock Advisor picks. The Fool owns shares of PetMed Express. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.