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Harley-Davidson(FRA) HAR

Market Cap€2.46BMarket cap calculated using publicly traded shares outstanding only. Does not include unlisted, private, or dual-class non-traded shares. Implied market cap may vary.
Since IPO (2000)+3%
5 Year+14%
1 Year-26%
1 Month-1%
€23.59
-0.13%
-0.03Today
Harley-Davidson last closing stock price
MetricPriceDate
Last closeEUR 24.672025-10-02
Harley-Davidson stock price return by period
PeriodPrice returnPrice at period startPeriod start date
1 week+2.83%EUR 23.992025-09-25
1 month-1%EUR 24.922025-09-02
3 month+14.53%EUR 21.542025-07-04
Year to date-15.02%EUR 29.032024-12-30
1 year-25.98%EUR 33.332024-10-02
3 year-33.27%EUR 36.972022-10-03
5 year+14.42%EUR 21.562020-10-02
Since inception+3.22%EUR 22.882000-01-26

Harley-Davidson Financials at a Glance

Market Cap

€2.46BMarket cap calculated using publicly traded shares outstanding only. Does not include unlisted, private, or dual-class non-traded shares. Implied market cap may vary.

Revenue (TTM)

$4.24B

Net Income (TTM)

$202.71M

EPS (TTM)

€1.38

P/E Ratio

17.14

Dividend

€0.63

Beta (Volatility)

0.05 (Low)

Price

€23.59

Volume

0

Open

€24.01

Previous Close

€23.59

Daily Range

€23.59 - €24.01

52-Week Range

€14.88 - €26.03

Estimated Earnings Date

Nov 4, 2026

HAR News

No articles available.

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About Harley-Davidson

Harley-Davidson, Inc. is a renowned global manufacturer and retailer of motorcycles, with a rich history dating back to 1903. The company operates through three primary segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services, catering to a diverse range of motorcycle enthusiasts.

Products and Services
  • Wide array of motorcycles including cruisers, touring bikes, and sportbikes
  • Electric motorcycles and balance bikes through the LiveWire segment
  • Comprehensive financial solutions for motorcycle financing and insurance
Growth Outlook
  • Recent quarterly revenue of $1.23 billion shows strong demand recovery
  • LiveWire segment poised for growth in the electric vehicle market
  • Focus on expanding e-commerce channels to reach new customers
Financial Highlights
  • Trailing twelve months (TTM) revenue of $4.67 billion reflects solid performance
  • Net income of $79.9 million in the latest quarter indicates profitability
  • Dividend yield of 2.83% offers attractive returns for investors
Harley-Davidson, Inc. has established itself as a leader in the motorcycle industry, combining tradition with innovation. The company's diverse product offerings cater to a wide range of customers, from traditional motorcycle enthusiasts to those interested in electric vehicles. The recent financial performance highlights a recovery in demand, with significant revenue growth and profitability in the latest quarter. The focus on expanding e-commerce and the LiveWire segment positions the company well for future growth. With a solid dividend yield, Harley-Davidson presents an interesting opportunity for potential investors looking to engage with a storied brand in the recreational vehicle sector.
AI Generated • Aug 12, 2026

Industry

Automobiles

Sector

Consumer Discretionary

Employees

5,500

CEO

Arthur Francis Starrs, III

Website

www.harley-davidson.com

Headquarters

Milwaukee, WI 53208, US

HAR Financials

Key Financial Metrics (TTM)

Gross Margin

23.89%

Operating Margin

5.08%

Net Income Margin

4.91%

Return on Equity

6.27%

Return on Capital

6.24%

Return on Assets

2.79%

Earnings Yield

5.83%

Dividend Yield

2.67%

Payout Ratio

41.05%

Stock Overview

Market Cap

€2.46BMarket cap calculated using publicly traded shares outstanding only. Does not include unlisted, private, or dual-class non-traded shares. Implied market cap may vary.

Shares Outstanding

104.07M

Volume

0

Avg. Volume

93.364

Financials (TTM)

Gross Profit

$1.14B

Operating Income

$220.66M

EBITDA

$474.71M

Operating Cash Flow

-$106.13K

Capital Expenditure

-$132.82M

Free Cash Flow

-$132.93M

Cash & ST Invst.

$1.90B

Total Debt

$2.31B

Harley-Davidson Performance Analysis

Harley-Davidson annual revenue and year-over-year revenue growth by fiscal year
Fiscal yearPeriod endRevenueYoY growth
20222022-12-31USD 5,475,994,90221.3%
20232023-12-31USD 5,398,569,759-1.4%
20242024-12-31USD 4,795,087,662-11.2%
20252025-12-31USD 3,963,549,879-17.3%
Harley-Davidson sequential (quarter-over-quarter) revenue growth by fiscal quarter
Fiscal quarterPeriod endQoQ growth
Q32025-09-302.6%
Q42025-12-31-63.0%
Q12026-03-31136.3%
Q22026-06-305.0%
Harley-Davidson annual diluted earnings per share and year-over-year EPS growth by fiscal year
Fiscal yearPeriod endDiluted EPSYoY growth
20222022-12-31USD 4.7233.1%
20232023-12-31USD 4.50-4.6%
20242024-12-31USD 3.18-29.4%
20252025-12-31USD 2.47-22.5%
Harley-Davidson sequential (quarter-over-quarter) diluted earnings per share growth by fiscal quarter
Fiscal quarterPeriod endQoQ growth
Q32025-09-30252.3%
Q42025-12-31-178.7%
Q12026-03-31109.0%
Q22026-06-30231.8%

Revenue Growth Rate

Annual and quarterly growth comparison

Earnings Per Share Growth Rate

Annual and quarterly EPS growth comparison

Quarterly Performance

Name
Q2 2026YOY CHG

Revenue

$1.23B

-5.8%

Gross Profit

$390.56M

-15.6%

Gross Margin

31.71%

N/A

Market Cap

€2.46BMarket cap calculated using publicly traded shares outstanding only. Does not include unlisted, private, or dual-class non-traded shares. Implied market cap may vary.

N/A

Market Cap/Employee

€446.95K

N/A

Employees

5,500

N/A

Net Income

$79.88M

-25.7%

EBITDA

$126.07M

-29.3%

Quarterly Fundamentals

Name
Q2 2026YOY CHG

Total Cash

$1.90B

+19.5%

Total Debt

$2.31B

-66.6%

Accounts Receivable

$1.94B

-20.8%

Inventory

$501.38M

-20.5%

Long Term Debt

$1.20B

-73.0%

Short Term Debt

$1.11B

-55.3%

Return on Assets

2.79%

N/A

Return on Invested Capital

4.32%

N/A

Free Cash Flow

$155.57M

-53.2%

Operating Cash Flow

$168.48M

-54.2%

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Questions About HAR

What is the current price of Harley-Davidson?

Harley-Davidson is trading at €23.59 per share.

What is the 52-week range for Harley-Davidson?

Over the past 52 weeks, Harley-Davidson has traded between €14.88 and €26.03.

How much debt does Harley-Davidson have?

As of the most recent reporting period, Harley-Davidson reported total debt of $2.02B.

How much cash does Harley-Davidson have on hand?

Harley-Davidson reported $1.66B in cash and cash equivalents in its most recent financial results.

What is Harley-Davidson’s dividend yield?

Harley-Davidson currently has a dividend yield of 2.67%.

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