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Creative Realities(NASDAQ) CREX

Current Price$3.23
Market Cap$41.91MMarket cap calculated using publicly traded shares outstanding only. Does not include unlisted, private, or dual-class non-traded shares. Implied market cap may vary.
Since IPO (2012)-98%
5 Year-36%
1 Year+8%
1 Month-19%
Creative Realities last closing stock price
MetricPriceDate
Last closeUSD 3.202026-07-24
Creative Realities stock price return by period
PeriodPrice returnPrice at period startPeriod start date
1 week-7.51%USD 3.462026-07-17
1 month-18.99%USD 3.952026-06-24
3 month-16.45%USD 3.832026-04-24
Year to date+22.61%USD 2.612025-12-31
1 year+8.47%USD 2.952025-07-24
3 year-12.33%USD 3.652023-07-25
5 year-36.13%USD 5.012021-07-23
Since inception-97.99%USD 159.302012-12-17

Creative Realities Financials at a Glance

Market Cap

$41.91MMarket cap calculated using publicly traded shares outstanding only. Does not include unlisted, private, or dual-class non-traded shares. Implied market cap may vary.

Revenue (TTM)

$63.85M

Net Income (TTM)

-$19.11M

EPS (TTM)

-$1.87

P/E Ratio

-1.71

Dividend

$0.00

Beta (Volatility)

1.18 (Average)

Price

$3.23

Volume

70

Open

$3.25

Previous Close

$3.23

Daily Range

$3.23 - $3.25

52-Week Range

$2.19 - $4.42

Estimated Earnings Date

Aug 12, 2026

CREX News

Foolcom-Featured.png

CREX Reports Mixed Q2 Earnings

Motley Fool Markets TeamAug 13, 2025

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About Creative Realities

Creative Realities helps stores and restaurants show digital ads and menus. Its software lets businesses update screens and manage content easily. Customers see clear information and promotions while shopping or dining.

Products and Services

  • Digital Signage Hardware: Physical screens and devices for displaying ads and information (37.1% of 2025 revenue).
  • Software Platforms: Tools like ReflectView and Clarity for managing digital content across many locations.
  • AdTech Solutions: AdLogic and CPM+ platforms for managing and selling digital advertising space.
  • Interactive Kiosks: Touchscreen systems for wayfinding, shopping assistance, and customer engagement.
  • Professional Services: Installation, content creation, and ongoing technical support for clients (part of 62.9% services revenue).

Growth and Expansion

  • Acquired DDC Group International in November 2025, expanding into Canada and adding new software platforms.
  • Launched AdLogic and CPM+ platforms to grow digital advertising management in 2025.
  • Raised $30 million through Series A preferred stock in 2025 to fund acquisitions.
  • Refinanced debt with a $36 million term loan and $22.5 million credit facility in 2025.

What Makes Creative Realities Stand Out

The company offers end-to-end digital signage solutions, from design to support, under one roof. Its platforms help clients manage thousands of screens and monetize in-store advertising. A managed network of technicians enables fast, large-scale deployments across North America.

Five Things You Need to Know

  • Revenue was $57.2 million in 2025, up 12.5% from 2024.
  • Hardware made up 37.1% of 2025 revenue; services and other, 62.9%.
  • Net loss was $8.3 million in 2025, compared to $3.5 million in 2024.
  • Gross margin fell to 44.9% in 2025, down from 47.2% in 2024.
  • Auditors raised going concern doubts due to recurring losses and negative working capital in 2025.

Bottom Line

Creative Realities has grown through acquisitions and expanded its digital signage offerings. The company faces financial challenges but remains a key player in digital marketing technology for retail and hospitality.

AI Generated • Apr 16, 2026

Industry

Media

Sector

Communication Services

Employees

238

CEO

Richard C. Mills

Website

www.cri.com

Headquarters

Louisville, KY 40223, US

CREX Financials

Key Financial Metrics (TTM)

Gross Margin

42.07%

Operating Margin

-22.48%

Net Income Margin

-29.92%

Return on Equity

-67.05%

Return on Capital

-10.18%

Return on Assets

-13.82%

Earnings Yield

-58.48%

Dividend Yield

0.00%

Payout Ratio

0.00%

Stock Overview

Market Cap

$41.91MMarket cap calculated using publicly traded shares outstanding only. Does not include unlisted, private, or dual-class non-traded shares. Implied market cap may vary.

Shares Outstanding

13.10M

Volume

70

Avg. Volume

36.64K

Financials (TTM)

Gross Profit

$26.86M

Operating Income

-$14.35M

EBITDA

-$7.50M

Operating Cash Flow

-$7.02M

Capital Expenditure

-$1.09M

Free Cash Flow

-$8.11M

Cash & ST Invst.

$1.83M

Total Debt

$70.12M

Creative Realities Performance Analysis

Creative Realities annual revenue and year-over-year revenue growth by fiscal year
Fiscal yearPeriod endRevenueYoY growth
20222022-12-31USD 43,350,000135.1%
20232023-12-31USD 45,166,0004.2%
20242024-12-31USD 50,854,00012.6%
20252025-12-31USD 57,232,00012.5%
Creative Realities sequential (quarter-over-quarter) revenue growth by fiscal quarter
Fiscal quarterPeriod endQoQ growth
Q22025-06-3033.9%
Q32025-09-30-19.1%
Q42025-12-31126.8%
Q12026-03-31-31.7%
Creative Realities annual diluted earnings per share and year-over-year EPS growth by fiscal year
Fiscal yearPeriod endDiluted EPSYoY growth
20222022-12-31USD 0.28375.5%
20232023-12-31USD -0.35N/A
20242024-12-31USD -0.34-3.0%
20252025-12-31USD -0.81141.3%
Creative Realities sequential (quarter-over-quarter) diluted earnings per share growth by fiscal quarter
Fiscal quarterPeriod endQoQ growth
Q22025-06-30-153.1%
Q32025-09-30-341.2%
Q42025-12-3172.0%
Q12026-03-31-252.4%

Revenue Growth Rate

Annual and quarterly growth comparison

Earnings Per Share Growth Rate

Annual and quarterly EPS growth comparison

Quarterly Performance

Name
Q1 2026YOY CHG

Revenue

$16.35M

+67.9%

Gross Profit

$5.60M

+25.7%

Gross Margin

34.23%

N/A

Market Cap

$41.91MMarket cap calculated using publicly traded shares outstanding only. Does not include unlisted, private, or dual-class non-traded shares. Implied market cap may vary.

N/A

Market Cap/Employee

$176.11K

N/A

Employees

238

N/A

Net Income

-$7.46M

-321.5%

EBITDA

-$2.63M

-152.9%

Quarterly Fundamentals

Name
Q1 2026YOY CHG

Total Cash

$1.83M

+59.2%

Total Debt

$70.12M

+193.0%

Accounts Receivable

$16.14M

+24.3%

Inventory

$6.56M

+267.0%

Long Term Debt

$59.30M

+156.2%

Short Term Debt

$10.82M

+1268.4%

Return on Assets

-13.82%

N/A

Return on Invested Capital

-13.98%

N/A

Free Cash Flow

-$1.91M

+22.4%

Operating Cash Flow

-$1.72M

+29.6%

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Questions About CREX

What is the current price of Creative Realities?

Creative Realities is trading at $3.23 per share.

What is the 52-week range for Creative Realities?

Over the past 52 weeks, Creative Realities has traded between $2.19 and $4.42.

How much debt does Creative Realities have?

As of the most recent reporting period, Creative Realities reported total debt of $70.12M.

How much cash does Creative Realities have on hand?

Creative Realities reported $1.83M in cash and cash equivalents in its most recent financial results.

What is Creative Realities’s dividend yield?

Creative Realities does not currently have a dividend yield.

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