Meta Platforms (META +1.59%) changed the way we connect with friends and acquaintances with Facebook, and it has built Instagram into much more than just a photo-sharing app. It also counts billions of users across its messaging apps -- WhatsApp and Messenger. Meta’s products are the primary way some people communicate with others today.
The vast majority of Meta’s revenue comes from digital advertising on Facebook and Instagram. Its trove of user data develops accurate user profiles, and its AI algorithms serve up the right ad at the right time to the right person for maximum effectiveness. As a result, its ads command a premium price from marketers compared to those on other social media platforms.
Meta is investing heavily in artificial intelligence -- not only for its all-important recommendation algorithm, but also for opening the door to new products. Its Meta AI chatbot is one of the most widely used in the world. It's working to develop a product that lets businesses use AI agents for customer service and sales across their messaging apps.
Additionally, Meta is working to develop key technologies and platforms for the metaverse, the next iteration of the internet involving virtual and augmented reality. Besides changing its name to sharpen its focus, the company has also started breaking out results for its Reality Labs segment, which is currently reporting annual operating losses of billions.
CEO Mark Zuckerberg views the metaverse as an extended reality where people can work, play, and stay connected with friends and acquaintances. Owning the primary virtual reality platform for accessing the metaverse could prove extremely beneficial for the digital advertising company.
Types of communication stocks
Communication stocks span a broad range of businesses, and many don't fit neatly into a single category.
- Telecommunications companies provide voice, text, and data connectivity for both wired and wireless devices. They use fiber-optic cables, radio waves, and satellite signals to facilitate their service.